Your Small Business Should Provide Exceptional Customer Service

Providing exceptional customer service should be at the top of your list. Does your company provide great customer service? If not then maybe you should work on it. If you don’t provide great customer service then I’m sure that your competition does. If you value your customers then providing exceptional customer service is highly important. With so much competition around, you wouldn’t want them to steal your customers away.

Increasing competition is forcing businesses (big & small) to pay more attention to satisfying their customers by providing exceptional customer service. You could start by developing a customer service manual & use it as a guide book on handling your customers. You can edit it as time goes by. Every business should have one. Provide open lines of communication. Be available for your customers in good or bad times. Let your customers know how they can contact you. Be very attentive to their needs, let them know that you are there for them.

Don’t take forever to respond to your customers requests or inquiries. Answer their calls or emails in a timely manner & provide necessary feedback. Learn to anticipate your customers needs. Look for patterns & observe your customers. When you see that certain customer behaviors match a certain pattern make note of it & take action. How are your customers purchasing habits? Will your customers have the same needs in the future? What do they have to say about your products or services? What are they doing? Etc… Look for cause & effect to see how they react to certain products, services, specials, changes in your business etc….

Keep track of their comments, questions, suggestions & make note of them in your customer service manual. If they make a suggestions on how to improve things in your business, take this into consideration. You can make note of it, think about it then decide if you’ll follow up on their suggestions. Watch how you interact with them & take steps to improve on your involvement with customers. Do what you need to do to improve your products or service.

See if  making certain improvements are in the best interest of your company or customers. This could help you to determine if customer suggestions are viable options for your business to pursue. Solve any problems as soon as they arise in order to avoid later complications. When handling a challenging situation or phone call from a customer, remain poised, calm, and confident.

This allows you to focus on a solution and show the customer that you have the situation under control & that you’re willing to provide a solution. Document, strategize & plan how you will deal with your customers. When you create a customer service manual it could greatly benefit you & your customer. When a situation arises you’ll know what to do & have a handbook to refer to on how your company will deal with customers. Your customer service manual should be: immediate, clear, succinct, and complete. If you have co-workers, keep in mind that other people have to be able to quickly and easily understand your notes. Everyone should follow the same customer service procedures. Take time to improve on your customer service today!

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