Updates from February, 2009 Toggle Comment Threads | Keyboard Shortcuts

  • Renee: CEO Coach & Management Specialist 8:00 pm on February 17, 2009 Permalink | Reply
    Tags: , , , grim, , , , , , reality, ,   

    The Grim Reality Of A Recession 

    Well we’ve  heard it before, a recession is coming, a recession is coming. Sometime around Dec 2008 Americans were told that they had been in a 200273101-001recession for a full year. It’s a trying and unsettling time for many. There is fear, panic, bankruptcy, Chapter 11, bad credit, layoffs etc…

    If you look left, right, up or down, you’ll hear and see doom and gloom news about the state of the global economy and how bad it is. This bad economy has gripped both businesses and consumers with the fear of their finances, bank accounts, stocks etc… It’s just a financial frenzy.

    Stores and businesses are closing left and right, you would think that some of them would be able to hang in there considering that many of them are huge retailers. People are losing jobs left & right. Where does it all end?

    Well many companies big & small have it bad these days. Are you one of those dealing with the same issues? Issues of : you may have to consider closing up shop, laying off employees, filing for bankruptcy or drastically reducing your prices?

    Times like these can make you indecisive about what to do and where to go. You don’t know if you should close your business for good or just hang in there. That’s why you need a plan, a strategic business plan at that. Stategic planning is so important in times like these because having a strategy is the way to go.

    In a recession you don’t have the luxury of making mistakes. When your budgets are tight, it’s your job to calm your worried customers and capture the few viable prospects that you can get. Also make the most of the people and technology that you already have.  This where strategic plans come in handy.

    Optimize your current technology and utilize equipment to it’s fullest potential. This isn’t the time to experiment with new technology, unless you have the means to do so.

    There no better time like the present for many companies to restructure, revamp and revitalize just to stay afloat or make improvements.  

    Strategic plans help you to make it through the tough times and good times. When you first start up your business you need a business plan and in addition to that you need a strategic plan as you grow your business. It’s a plan for the daily operation of your business. It helps you to forecast where you are going, where you want to go, how to get there and if you got there.

    Are you one of the many business owners who may have never given any thought to strategic planning? Even if you thought about it but felt like it wasn’t needed, contrary to what you may think it is very much needed in every business. With all of this fear, dread and panic going around, I don’t think that you want to take part in that.

    Even I have a strategic plan because I refuse to let this recession bring me down or take away my business. Yes, it is true that in some situations many businesses have no other way to stay in business. But for others you can consider times like these just a temporary setback. With a recession or slow economy, you just can’t sit back and do nothing, if you want to stay in business.

    A strategic plan encompases your marketing strategies, creative thinking, process, teamwork and flexibility.  While your competition is sitting back doing nothing then when the economy gets better you will be ahead of them. Call it what it is, competitive and  this business world is competitive, a never ending rat race. When it’s all said and done and the economy gets better you will out shine the rest because you have your stuff together.

    You have an action plan. And when the going gets tough the tough get going. So make a move and develop your strategic plan today!

  • Renee: CEO Coach & Management Specialist 5:22 pm on February 8, 2009 Permalink | Reply
    Tags: 365 promotions, , , internet marketing, , marketing success, promotions   

    365 Ways To Promote Your Business 

    Hey check out my friend Heidi’s new book:

    365 Ways to Promote Your Business Usin200195865-001g Zany and Non-traditional Holidays:

    Do you find yourself running out of ideas to promote your business?

    Have you come to a standstill with your marketing department?

    Are YOU the Marketing Department of your company?

    If you answered “yes” to any of these questions, then I strongly urge you to read a message from Heidi Richards Mooney and take advantage of this one-day opportunity.

    Here is a comment about Heidi’s last book ~ the 2008 edition:

    “Heidi’s marketing calendar last year was amazing.  It gave me fun excuses to stay in touch with potential listeners and customers.  It gave me a way to reach out to them without seeming so pushy. Thanks and I cannot wait for the new one!” Pat Montgomery http://www.parentsrulewithpat.com

    I agree with Ms. Montgomery. There are so many “fun” excuses to stay in touch with your customers and clients in Quirky Marketing, the challenge will be in choosing which ones to use.  Be sure and read on and see for yourself why you need to get this book today.

    All the best, ~Renee

    Clerical Business Solutions~ Strategic Business Consulting, Planning & Administrative Support http://www.clericalsolutionsinc.net ,email info@clericalsolutionsinc.net

    ABOUT Quirky Marketing ~ 365 Ways to Promote Your Business Using Zany and Non-traditional Holidays:

    Quirky marketing is not about your run-of-the-mill everyday marketing tactic.  It is more than that.  It is a combination of the creative, zany and off-the-wall.  It’s the ordinary marketing tactics taken to a new level – to create a more inspired, fun and interesting process for marketing products and services.  In the Quirky Marketing Calendar you will discover 12 months of quirky, zany and creative marketing ideas from around the globe.

    (To go straight to the offer, please visit http://www.QuirkyOffer.com) 

    In addition to 365 Ideas to promote your business, inside the this 180 page eBook,  I show you how to use the calendar, how to work with the media, give you monthly action plan templates, a blank monthly calendar and more. At the end of each chapter is a comprehensive listing of additional holidays you can explore and use to promote your business. And an expanded resource section.

    Here’s what one reader said of last year’s edition:

    “Marketing my business has not always been in line with the accepted “normal” manner of doing so. I’m known to break the rules and go outside the box to make an impression or to draw attention to my project. I was so delighted with “Your Marketing Calendar~2008” -because, it allowed me to feel ok with my choice of marketing. Gave me new and innovative ideas that I felt had not been over-used by others. Your Marketing Calendar~2008 gave me permission to be off-beat and have fun while working for profit. How much better could it be? Thank you Heidi, I’m looking forward to the next level of your Marketing ideas. Bea Kunz, Sage Hill Farms http://www.sagehillfarmsandvintagestore.com

    You can grab your copy today combined with over TWO THOUSAND DOLLARS worth of free bonuses here: http://www.QuirkyOffer.com. When you do you will have instant access to Quirky Marketing and all the Bonuses.

    The bonuses are only available with purchases made today… Then, they will disappear (but the book will still be available on our website!) and will not be seen again… 

    I believe this ebook would make an amazing addition to your ebook library or as a gift for a client or colleague. In fact, if you don’t find at least one idea to use in your business, I will give you your money back.  Guaranteed! But you have to hurry and take advantage of all the amazing bonuses today.  

    Go to: http://www.QuirkyOffer.com 

    To your success… and then some, Heidi Richards Mooney

    Author, Quirky Marketing Calendar ~ 365 Ways to Promote Your Business Using Zany and Non-traditional Holidays.

    P.S. In case you are wondering, this Edition has been expanded from last years (I’ve added 92 pages) to 180 pages.

    P.S.S. Here’s what some other folks said about my past calendars.

    “Thanks for the opportunity to tell you how much I enjoyed the 2008 Marketing Calendar.  I used it in workshops with new business owners to help them jump start their campaigns. I also shared it with my clients to add a little flair in each month’s projects.  One client expanded  their activities to include health- related holidays. Thank you again for helping me help my clients in their marketing efforts in 2008.” Kim Gray, Emerging Virtual Assistance ~ http://www.emergingva.com

    “Not only did it list cool and wacky holidays throughout the year, but the tips and ideas were invaluable.   I’m looking forward to creating and sending my clients off the wall greeting cards.  I can’t wait to see your new calendar.  Now how do I keep my competitors from seeing this?    I’ll be sure to pass it on to my friends.”  Heidi Caswell ~http://connectsimply.com/blog

    “The 2008 Marketing Calendar was so helpful in not only planning my marketing schedule, but generating ideas for my monthly newsletter, blogs, and writing articles. It’s so nice to have the research done for you and have all the information in one place! Heidi is a true marketing expert and so willing to share her knowledge and experience. I can’t wait for the 2009 calendar and to see all the marketing opportunities available to my business for the year. Thanks as always Heidi!” Gillian Hood-Gabrielson, Healthier Outcomes ~ http://www.healthieroutcomes.com

    • Heidi Richards Mooney 6:55 pm on February 8, 2009 Permalink | Reply

      Dear Renee,

      Thanks so much for mentioning Quirky Marketing!

      It was such fun to research and more importantly to implement. I have tried several of the ideas in the book as have my colleagues and friends. It is a winner and I am excited to see it getting attention. Now if we can get everyone who buys a copy to let us know the first idea they are going to use, wouldn’t that be awesome?

      Happy Marketing,

      Heidi Richards Mooney, Author, Entrepreneur, Business Coach

    • Clerical Business Solutions 6:15 pm on February 9, 2009 Permalink | Reply

      Hi Heidi,

      No problem, glad to mention it. I’m sure that everyone who gets a copy will be glad that they did. It’s always good to have various ways to market & promote your business such as your calendar ‘365 Ways To Promote Your Business’.

      Clerical Business Solutions
      Consulting, Strategic Planning & Management Solutions

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