Keep your customers and clients coming back for more. Create Loyalty In Your Business. In many cases, no matter what; loyal customers will buy from you and choose you over the competition all the time. For some of your loyal customers/ clients they will choose you no matter what your competition is selling or how cheap they sell it. You could operate by the 80/20 rule: successful companies get 80 % of their business from 20% of their customers.
Create loyalty in your business to keep your customers coming back for more!!
If your customers are choosing you no matter what the competition is selling then they may be doing this because of the high quality of service that you provide to them.
Can you be sure that new customers will stick around if you go after them with glossy marketing campaigns? In some cases, selling to people that you already know can prove to be more beneficial in the long run. Your regulars (your loyal following) will advertise for you by telling people about your business. That’s word of mouth advertising, which you can’t buy.
Using loyalty cards, sales gimmicks or fancy customer management software can support your goal to establish loyal clients but it won’t help you to keep a loyal following. Small businesses have an edge over large businesses in the customer service department.
Work to draw loyal clients and keep them coming back for more:
KNOW YOURSELF AND BE TRUE TO YOU
Really know and define your business. You must know what your business is about and how you fit in your business market. When you really know this, you can articulate better as to what your business is all about to others. Make your selling point reflect your passion.
For instance, if you are a professional artist who has a passion for creating oil paintings, center your concentration on providing top quality paintings instead of just rushing through some paintings to get them together just for show. Top quality shows, it stands out. Taking a decent amount of time & dedication to detail shows also.
If you offer top quality, expertise and consistency;
clients will trust you more for your services and guidance.
KNOW YOUR NICHE
- Do you know your niche?
- Are you successful?
- What makes you different?
- What keeps the clients coming back for more, is it convenience or great bargains?
You can’t be the best at everything so focus on the one or few things that you are great at. Focus on what makes you successful and improve on it all the time. When you really know your niche, do some bragging. Show your clients why you’re better than the competition and why they made the right decision to do business with you.
SURVEY YOUR CUSTOMERS
You can ask your regular clients/ customers what they expect from you and what you can do to make them happier. Ask this same question to other customers; like the one time customers after they purchase something from you or if they are just browsing.
Take into account & identify your repeat customers, see if they have any similarities ( example: if they are they same type or purchase the same things, ask the same questions etc…). When you discover this, your discovery can help you to see which customers have values that match yours & which customers you need to attract so you can grow your business.
Once you survey your customers, it will help you to know which products or services to add or eliminate, it will help you to see if you need to seek out new areas of business to explore. A survey will help you to create incentive programs which your customers will really like.
Guarantee Your Products Or Services.
Deliver on what you promise to guarantee. Respect time and budgets. Survey your customers after a sale about your delivery or implementation. In the event that something may go wrong, take action quickly or compensate your customers for any inconvenience. Get an answer for problems before they are brought to your attention. By doing this, you may have a greater chance of them doing business with you again and again.
If a customer doesn’t complain to you, they will just complain to other people about your bad service or products. That’s word of mouth advertising and that’s bad for business.
Make It Personal
Get to know your customers. Go beyond finding out their names. Find out something about them. Look at the details that they share, the nonverbal cues that they give you.
I can’t stress enough as to how important it is to listen to your customers. Listen to their needs and find ways to solve their problems. Always, always thank them for their business and show them appreciation. Send them thank-you cards, newsletters, reminder cards, gift baskets etc….
Hire Like-Minded Help.
Do you want repeat business? The type of interaction that you or your employees have with your clients, sets the stage for if you will have repeat business.
You can hire like-minded help such as a Virtual Assistant, which is someone who can help you to stay on top of business. You can work with a Virtual Assistant whether or not you have employees. It important to have someone on your team that has the same attitude and skills to help your business grow.
A Virtual Assistant is in the business of helping your business grow and helping you to implement procedures that can improve on your relationship with your clients. A Virtual Assistant doesn’t subtract from your business they add to your business. A Virtual Assistant can help you to see things that you may have overlooked. They can consult with you on many aspects of business.
You can outsource some of your work to a Virtual Assistant. That can be a stress reliever for you and your employees. You can give your employees the authority to make decisions which are in the best interest of the customer.
Include your employees in on your decision-making and strategy implementation. When an employee feels that they have a big part in your business they pass the loyalty on to your customers.
Go Beyond Your Customers Expectations.
- Do you want your customers to remember you?
- Do you want your customers to have a pleasant experience with your business?
Well exceed their expectations. Give them easy access to information by posting FAQ’s on your site, make it easy for them to contact you with questions, make it easy to find out delivery or payment schedules etc…..
Make it a point to deal with your clients high-priority issues. Look for and implement solutions for their problems. Go the extra mile to meet their needs. Never ever make them feel like their request is ridiculous.
Add a little something extra. For instance if you are a seamstress or own a clothing store give out a discount for having two items tailored to their size or for special events (weddings, birthdays etc…), a salon owner could give out a free pedicure after the customers 5th service, a bakery can give out free small samples of cakes, pies or certain drinks etc….
Don’t take your current clients for granted, you must keep and hold their interest in your business. Even if you are trying to bring in new business. You don’t want your clients to check out your competition. Keep them wanting more.
Create loyalty in your business to keep your customers coming back for more!!!
Clerical Business Solutions
Renee~Virtual Assistant
Email: info@clericalsolutionsinc.net
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We use a tool called Survey Monkey for our customer surveys. It is very affordable, easy to use and very flexible. Also very easy for your customers to use and understand quickly.